Understanding Branding: A 'Creative Plus Business' Workshop

Understanding Branding: A 'Creative Plus Business' Workshop


25 Sep | 2 hours Fringe HQ


Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd. Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

In this down-to-earth workshop, participants will learn about:
+ The basic concepts of branding, and why it’s so important;
+ Personal and professional branding, and how it applies to creative practitioners;
+ The ingredients that make a compelling brand;
+ Practical steps to help participants bring their branding A-Game

What do I get? All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with resources;
+ Access to additional free webinars to supplement the material covered in the workshop;
+ The possibility of further one-to-one business advice, mentoring and support from one of our creative industries business specialist advisors.

Who is presenting?
Monica Davidson is an award-winning expert on the creative industries, who began her professional life as a freelance journalist and filmmaker. In 2014 Monica completed her Masters degree in Screen Arts and Business at AFTRS, and was appointed as the first NSW Creative Industries Business Advisor by the Department of Industry. Shortly after she founded the social enterprise Creative Plus Business, which is dedicated to educating creative people about small business and marketing skills. In 2019, Monica was awarded the QUT Creative Enterprise Australia award for being a Creative Trailblazer that “advocates, mentors, donates, educates and advises within Australia’s creative economy”. Monica continues to work as a writer, filmmaker and occasional performer.

Show details

Show details
  • 25 Sep | 2 hours
  • Venue 1: Fringe HQ
Performance notes
  • Things to note: This is a free workshop for all artists and creative industry workers! Please register so we can send you details prior to the workshop.
Venue details & accessibility
Fringe HQ

Marrickville Town Hall, 303 Marrickville Rd, Marrickville 2204 (Gadigal Country)
Telephone: 02 7813 4527


How to enter:
The venue has a ramp leading into it - the accessible bathroom is on a different level of the building and can be accessed by the lift, please alert a member of staff if you require the lift.

Dates and times

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